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Communication Strategy

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Developing an Organizational Narrative

Developing an organizational narrative is useful in several ways. The process of developing a narrative is useful because it can serve as a forcing mechanism to [...]
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Define the Problem

If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. – Albert Einstein There are a lot of [...]
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Environmental Scanning for Effective Communication

The information environment is constantly changing and it requires the communication planner to continually reassess the strategic context of the organization he or [...]
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The Emergent Strategy

Henry Mintzberg’s 1994 book The Rise and Fall of Strategic Planning is well worth a read if you have never read it. It is probably the most influential work [...]
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Hello World…the 46alpha Website

In 2005, I began experimenting more with social media. As I added new accounts, I consistently used 46alpha as my handle. In addition to all the social media [...]
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