"Look to the future…"

My kids are on a ‘Cloudy with a Chance of Meatballs’ kick lately, so I’ve watched it several (hundred) times over the past month. I get a good laugh out of the greedy Mayor, voiced by Bruce Campbell, who is always ‘looking to the future’. He tries to find ways to increase the status of his sardine-focused town, and more importantly to him his own personal status, and does so by “not consulting with anyone” and spending the entire town budget on a tourist attraction called Sardine-Land.

So as I look to the future, I’ve been considering where I think my blogposts will go over the next 12 months, and it is likely that they will be less about social media, and more about, dare I say ‘strategic communication’. Im thinking this because of where I am – the Command and General Staff College. In the first 2 weeks, I’ve already received about 50 books to read with plenty more to come. The topics that are going to be covered in class this year are big picture, strategic decision-making type topics. It’s only natural that as we cover many of these topics, Im also going to be looking at how some of these concepts apply to Public Affairs.

The other thing is that ‘social media’ (or collaborative media) has now become more of the norm.  Since Im going to be zooming back a bit and looking at the bigger picture, it is likely that many of the discussions I get in this year will be about how PA applies all of the available tools, including social media, to achieve communication goals.

So in January 2011 I’ll take a look back and see what I actually wrote about over the course of this year, and Im sure the topics will be varied, but that is my best guess as to where the majority of my posts will be headed over the next 12 months.