By Mike Nicholson : 94 Posts

Digital Marketing Reading List for 2020

If you’re looking for some books to read in the new year related to the field of Marketing, this is a list that has a little of everything. 1. Faster, Smarter, Louder: Master Attention in a Noisy, Digital Market By Aaron Agius (2019). “In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets

Public Affairs Reading List for 2020

If you’re looking for some books to read in the new year related to the field of Public Affairs, this is a list that has a little of everything. It has the topics of information warfare (Information Wars and War in 140 Characters), Political Communication (Network Propaganda and The Outrage Industry), Journalism (The Elements of

Regulating Tech Companies

The subject of regulating tech companies has been a sustained topic in mainstream media over the last several years. The topic gained and continued its momentum stemming from several incidents. Here are some of the recent incidents that have increased political awareness: The use of consumer and demographic data collected from Facebook by Cambridge Analytica

C4E: France’s Macron calls NATO brain dead

A Communicate For Effect (C4E) post is an analysis using public information on how leaders and organizations achieve, or intend to achieve, effects through communication activities.  In an interview with the Economist dated November 7, 2019, French President Emmanuel Macron said the NATO Alliance had suffered “brain death,” said the Alliance could no longer coordinate

The Top 10 Content Creation Sites

Unless you have your own media production capability, content creation can be a challenge, especially if your personal creativity skills are lacking. After you have planned your campaign, identified and researched your audiences, and transitioned into the preparation phase, you may discover that the content you had in mind is harder to create than initially

Welcome to 46alpha (v2)

In 2008, I began blogging and experimenting with social media. It was an exciting time because every week there seemed to be a new site going up or going under. You never knew which site was going to be the next big thing. I eventually migrated to the handle 46alpha (46A) on all my sites,

TEST: Podcast Commo Check

COMING SOON: Communicate For Effect is a look at the world of communication in both the public and private sectors. Topics include Strategic Communications, Public Affairs, Public Relations, Information Warfare, Cyber, Digital Marketing, Social Media, current events and more.  

Developing an Organizational Narrative

Developing an organizational narrative is useful in several ways. The process of developing a narrative is useful because it can serve as a forcing mechanism to address all the variables of the organization’s strategy. It is an alternative way to get the organization to think about itself and make sure that the “deeds” of the

Environmental Scanning for Effective Communication

The information environment is constantly changing and it requires the communication planner to continually reassess the strategic context of the organization he or she is working for. Detailed communication plans can take weeks and perhaps months to develop, but what may have been a viable communication plan several weeks ago could quickly become outdated based

The Emergent Strategy

Henry Mintzberg’s 1994 book The Rise and Fall of Strategic Planning is well worth a read if you have never read it. It is probably the most influential work published by the Canadian academic who has a long history of contributions to organizational theory. One of the reasons it is so good is that it