Working with different news outlets and journalists to achieve media coverage and tell a company’s story rather than directly engaging an audience through paid or shared media. The benefit of delivering your message to local media is third-party validation and increased credibility.
Investor Relations is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation.
Working with YouTubers, bloggers, freelancers, independent writers and other social media influencers that have a substantial following to seek exposure for a product or service. Asking these influencers to post about a product or service in exchange for limited or permanent access to that product or service can potentially reach a large audience.