Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of your website traffic by increasing the visibility of your website in search engine results. The optimization comes from improving things like webpages, keyword usage, and enhancing external sites that contain information about your organization.
- Quality of traffic. Attracting the correct visitors is the goal. If you are selling lemons on your website but everyone who is coming to your website is looking for apples, then you do not have quality traffic. You can do this through paid advertisements and ensuring your sites are optimized.
- Quantity of traffic. If you are getting the correct visitors seeing your organization in the Search Engine Result Pages (SERP), then the next goal is increasing the number of those people who visit your site. The greater the quantity of visitors, the more likely you will reach your target audience.
- Organic results. Advertisements help with Search Engine Result Pages, but any traffic that is not paid for is considered organic traffic.