Facebook is the most popular social media sites and has a daily and monthly active user base that far exceeds the population of any one country. 69% of U.S. adults now report that they are Facebook users, of which 74% use it daily. The 18-29 year old demographic is the largest cohort. More U.S. women (75%) report that they use Facebook than men (63%). Source: Hootsuite
Twitter has a smaller base than Facebook’s, but its users are extremely active especially when it comes to mobilizing and community building. 44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform, and 26% of 30- to 49-year-olds use the platform. More men (66%) use Twitter than women (34%) in the US. Source: Hootsuite
There is more than 1 billion monthly active users and 500 million daily active users on Instagram. 67% of Americans aged 18 to 29 now use Instagram with 37% of all American adults use Instagram. In the U.S. it is more popular with women than it is with men, with 43% of women using the app compared to just 31% of men. Source: Hootsuite
The majority of Snapchat users are 15-25 years old. Snapchat usage drops off with older generations, with only 34% of 26-35-year-olds using the app. It is more popular with women (61%) than it is with men (38%). Brands on Snapchat are unlikely to reach the oldest generations but the photo and video-sharing app is where a lot of the cool kids are hanging out. Source: Hootsuite
YouTube has a global audience of more than 2 billion. 73% of all adults in the US use YouTube . The platform reaches more 18-34-year-olds and 18-49-year-olds than any cable network in the U.S. It’s more popular with teenage boys: 85% of boys 13-17-years old watch YouTube daily, versus 70% of girls. Source: Hootsuite
LinkedIn may be the number one site for employers to connect with prospective employees and vice versa.It is also a unique platform for marketers to reach one of the most affluent and educated user bases on social media. It has 660 million registered users, it is most popular among 25-49-yr olds. Men and women are equally represented and it has a more affluent and educated user base than other social media platforms. Source: Hootsuite.
Pinterest has a good track record when it comes to conversions. One in two users have made a purchase after spotting a Promoted Pin. 250 million people use Pinterest every month. 85% of women users use Pinterest to plan “life moments” and they prefer mobile to desktop. One out of every two millennials use Pinterest every month and 59% of millennials have discovered products on Pinterest. Source: Hootsuite