Unless you have your own media production capability, content creation can be a challenge, especially if your personal creativity skills are lacking. After you have planned your campaign, identified and researched your audiences, and transitioned into the preparation phase, you may discover that the content you had in mind is harder to create than initially thought. Fortunately, there are some excellent resources for creating content for your website.
What is Content Creation?
As you are searching the web, you will see many posts like this that define content creation in different ways. HubSpot, one of the most popular Inbound Marketing platforms, defines content creation as:
The process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
Utilizing that definition, here are 10 websites that help you create videos, infographics, photos, and other content for your website:
Canva is an easy, drag-and-drop website, that helps you create images for your website, social media posts, business cards, presentations, and other branded products. They offer a Free version with access to over 8,000 templates, the ability to upload your own images or purchase image for $1. After you’ve tried out the free version and if you’re willing to pay a little more, you can go up to the Pro version which includes among other things free images, custom fonts, and palettes, all for $12.95 per month. Finally, they offer an Enterprise version for teams of five or more for $30 per month.
2. Adobe Spark
Adobe Spark is an online and mobile design app that allows you to create stunning social media graphics, web pages, and short videos. Once logged in, you can choose from a variety of photos, icons, and fonts and distribute them accordingly via the Spark Post, Spark Page or Spark Video. They offer a free starter plan, but the options are limited. You can choose between the Individual Plan for $9.99 per month or the Team Plan $19.99 per month, or if you are already an Adobe Creative Cloud subscriber, you get access to it for free.
3. Envato Elements
Personally, Envato Elements is one of my favorites. For a monthly fee of only $16.50 per month, you get unlimited downloads and access to over a million graphic templates, stock photos, design assets, video, music and more. They also recently acquired Twenty20 which gives you access to an additional 50 million photos with your membership. While there are places to get royalty-free stock photos for free, the number of images available on these sites is relatively small and having this many assets in one place makes it very convenient.
If you are looking to add a video to your sites, then Promo might be an option. Promo has over 15 million video clips, text animation, an easy-to-use editor and 12 Premium clips to download per year for a monthly fee of $29 per month for the Basic plan. The Standard plan increases your Premium clips to 100 per year and allows you to add a watermark for $59 per month. They also have categories listed for Business, Real Estate, Marketing, Travel, e-Commerce, Recruiting and HR, so especially if you work in one of these areas this site might be worth a look.
Giphy allows you to search millions of pre-created GIFs or even create your own, and best of all it’s free. All you need to do is create an account and follow the instructions. They also are accepting applications for Brand Channels if you are looking to get in early on this platform. While they are not charging any fees, there is an expectation that at some point they will monetize the site. Until they do, enjoy!
6. Blog Ideas Generator
Everyone gets writer’s block, so if you’re looking for some inspiration, try Hubspot’s Blog Ideas Generator. This site is designed to give you a week’s worth of custom topics all in a matter of seconds. All you must do is provide a maximum of five terms and the generator will provide some sample blog titles for the week.
If you’ve seen those professional whiteboard videos and wanted one for your own, take a look at Doodly. Doodly lets you create unlimited whiteboard, blackboard, greenboard, and glassboard doodle videos by users selecting from a large number of doodle images, clicking and dragging it onto a canvas, and then the site will automatically draw the image for you. The two subscription options they have are Standard for $39 per month and Enterprise for $69 per month.
Another unique click-and-drag website is Animaker which has a huge animated video library to create videos in predesigned templates. The category of videos they create are 2D, infographics, handcraft, whiteboard, 2.5 D and typography and they also offer text-to-speech, background music tracks, sound effects, and all the normal online video editing capabilities. Animaker has four subscription levels, ranging from $0 to $39 per month.
Easel.ly is a site that is ideal for educators, students, business owners, and executives who need to convey a thought, lesson plan, or concept in an easy-to-follow visual form. They help you create creative infographics by providing a design tool, images, and templates, webinars, and tutorials and even have design services available. While they don’t have a free trial, you can cancel within the first seven days to get your money back. On top of that, the cost changes depending upon whether you’re a student, teacher, business or non-profit, and range from $2 to $5 per month.
If you have some video clips but just need someone to help put it together, give Magistro a look. This company tries to make it as easy as possible for our users to create personal Movies that not only tell stories but elicit an emotional response as well. They do this through an artificial intelligence technology they call Emotion Sense. After you upload a video, select an editing style and soundtrack, and the site will do the rest. Magistro has three subscription tiers, Premium for $4.99 per month, Professional for $9.99 per month and Business for $34.99 per month.