Digital PR and your Communication Strategy Link to Article Page Experience Understanding and improving your websites Link to Article Email Marketing Campaigns Deliverability, automation, and more Link to Article

What I Do

I help plan, prepare, execute, and assess digital communication strategies that connect with a target audience, impact attitudes, and achieve goals while promoting and protecting an organization’s brand and reputation.

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Focus Areas

I write about the planning and implementation of an organization’s Digital Communication Strategy. It is a continual, iterative process that helps individuals better understand their organization, the information environment they are operating in, the problem they are solving, and the target audience they intend to reach. The Digital Communication Strategy is implemented using an Inbound Website, Social Media, Email, Advertisements, SEO, and other PR functions in order to communicate to the target audience and promote/protect the brand.

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