I help plan, prepare, execute, and assess digital communication strategies that connect with a target audience, impact attitudes, and achieve goals while promoting and protecting an organization’s brand and reputation.
I write about the planning and implementation of an organization’s Digital Communication Strategy. It is a continual, iterative process that helps individuals better understand their organization, the information environment they are operating in, the problem they are solving, and the target audience they intend to reach. The Digital Communication Strategy is implemented using an Inbound Website, Social Media, Email, Advertisements, SEO, and other PR functions in order to communicate to the target audience and promote/protect the brand.
Social media analytics is an important part of any business strategy. Social media dominates the way that people communicate and keepin...Read more
The content calendar is one of the most important aspects of social media marketing. If you are not using a calendar, you risk having y...Read more
Email marketing is a powerful way to convert prospects into leads and customers. However, many organizations struggle with how to use i...Read more