Blog : 10 Posts

What is SEO?

Search Engine Optimization (SEO) is the process of increasing the quantity and quality of the traffic the comes to your website. This is accomplished through a series of tactics, techniques, and procedures (TTPs) that help make your website stand out amongst all the other sites to search engines like Google, Bing, and Yahoo! Search engines

Digital Marketing Reading List for 2020

If you’re looking for some books to read in the new year related to the field of Marketing, this is a list that has a little of everything. 1. Faster, Smarter, Louder: Master Attention in a Noisy, Digital Market By Aaron Agius (2019). “In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets

Public Affairs Reading List for 2020

If you’re looking for some books to read in the new year related to the field of Public Affairs, this is a list that has a little of everything. It has the topics of information warfare (Information Wars and War in 140 Characters), Political Communication (Network Propaganda and The Outrage Industry), Journalism (The Elements of

What is the difference between Strategic Communication, PR, PA and Digital Marketing?

What is the difference between Strategic Communication, Public Relations, Public Affairs, and Digital Marketing? Although there are slight differences between the government practices of Strategic Communication and Public Affairs and the civilian practices of Public Relations and Digital Marketing, there is also a lot of overlap and lessons that can be applied across these disciplines.

Regulating Tech Companies

The subject of regulating tech companies has been a sustained topic in mainstream media over the last several years. The topic gained and continued its momentum stemming from several incidents. Here are some of the recent incidents that have increased political awareness: The use of consumer and demographic data collected from Facebook by Cambridge Analytica

The Top 10 Content Creation Sites

Unless you have your own media production capability, content creation can be a challenge, especially if your personal creativity skills are lacking. After you have planned your campaign, identified and researched your audiences, and transitioned into the preparation phase, you may discover that the content you had in mind is harder to create than initially

Developing an Organizational Narrative

Developing an organizational narrative is useful in several ways. The process of developing a narrative is useful because it can serve as a forcing mechanism to address all the variables of the organization’s strategy. It is an alternative way to get the organization to think about itself and make sure that the “deeds” of the

Environmental Scanning for Effective Communication

The information environment is constantly changing and it requires the communication planner to continually reassess the strategic context of the organization he or she is working for. Detailed communication plans can take weeks and perhaps months to develop, but what may have been a viable communication plan several weeks ago could quickly become outdated based

The Emergent Strategy

Henry Mintzberg’s 1994 book The Rise and Fall of Strategic Planning is well worth a read if you have never read it. It is probably the most influential work published by the Canadian academic who has a long history of contributions to organizational theory. One of the reasons it is so good is that it