6 Social Media Metrics and why they are important for your Business

Social media analytics is an important part of any business strategy. Social media dominates the way that people communicate and keeping up with the multitude of available analytics can be overwhelming. To help you out, I've compiled a shortlist of some social media analytics and explained why they are important for your company. One note on the below - definitions are everything. When discussing metrics, there should be an agreed-upon definition to limit confusion when discussing and analyzing the numbers. Metric definitions may change slightly...

Why you should be using a social media content calendar

The content calendar is one of the most important aspects of social media marketing. If you are not using a calendar, you risk having your social posts being sporadic and inconsistent, and the content will be less engaging. This post will provide you with some information on what a social media content calendar is, why you should use it, and how to build one that's effective.   What is a social media content calendar? A social media content calendar is a document that outlines and...

How segmentation can improve your email marketing operations

Email marketing is a powerful way to convert prospects into leads and customers. However, many organizations struggle with how to use it in the most effective way possible. One answer is segmentation. Email marketing segmentation allows you to identify your best prospects and target them with personalized messages that are relevant to their needs. In this post, I'll discuss what segmentation is, why it's important, and what are some of the best ways for doing it effectively. What is Segmentation? Email segmentation is a way of...

The Advantages of the Inbound Website

An Inbound Website is a website that generates leads and sales through the use of content marketing. This type of site focuses on providing valuable information to potential customers, so they want to take action by contacting you. While the Inbound Website does require is an investment in time for producing content, but it can be extremely valuable and has some great advantages over the long run. Educate and Engage Engaging content provides useful information to potential customers and makes it easier for them...

Why keyword selection is important for SEO

Selecting keywords is one of the most important aspects of SEO. They are crucial for improving search engine rankings, but it can be hard to do. Why? Because there are hundreds of keywords related to your business. Even if you know exactly what you want to search for, it can be difficult to determine exactly what keywords you should be using because there are so many options - from very specific terms to general phrases.   What is a keyword? A keyword is a particular piece...

All about Twitter Ads in 500 words or less

Are you looking for a quick introduction to advertising on Twitter? Here’s an overview in under 500 words. Why should I advertise on Twitter? Twitter has over 335 million monthly active users. According to an OMG + Twitter report, people spend 26% more time viewing ads on Twitter than any other leading platform, and with almost 70 million users in the U.S., it is a good platform to push your message. And the platform appears to keep improving. In 2020, there was a 35% increase...

All about Google Ads in 500 words or less

Are you looking for a quick introduction to advertising on Google? Here’s an overview in just under 500 words. Why should I advertise on Google? With over 70% of the global market share, Google is by far the largest and most dominant search engine in the world. The next most popular search engines would be Bing and the Chinese search engine Baidu, both sitting at around 13% each. If you are looking to hit your online target audience, you are going to reach them by...

20 PR terms everyone should know

If you're starting in Public Relations (PR), or just need a refresher on your terminology, here are twentyPR terms that everyone should know: Ad Value - a monetary value given to coverage in relation to how much an ad of the same size would cost in a hard copy of the outlet. (Thompson PR) Advocacy – Support or argument for a group, an organization, or a cause. (OBrien PR) Community Relations - An area of public relations with responsibilities for building relationships with...

All about Microsoft Ads in 500 words or less

Are you looking for a quick introduction to Microsoft Advertising? Here's an overview in under 500 words. Why should I advertise on Microsoft? The Bing search engine only accounts for 6.7% of the global search market but accounts for 37.7% of the U.S. desktop searches. It can reach 46.4 million searchers that Google cannot reach through the Microsoft Search Network which includes Bing.com, MSN.com, AOL.com, and Yahoo.com. Microsoft launched the Digital Marketing Center to serve as a central platform to manage your paid advertisements and social...

Choosing the best media database for your Digital PR

Having a good list of media contacts can be helpful when conducting PR. It can help you establish and maintain contact with a group of journalists, bloggers, and influencers that are interested in covering topics related to your organization. What these databases are NOT is a way to SPAM a large group of journalists with unwanted pitches. Like any relationship, a relationship with a journalist should be started on a 1-to-1 basis and then maintained over a period of time. Here is a list...