All about Twitter Ads in 500 words or less

Are you looking for a quick introduction to advertising on Twitter? Here’s an overview in under 500 words. Why should I advertise on Twitter? Twitter has over 335 million monthly active users. According to an OMG + Twitter report, people spend 26% more time viewing ads on Twitter than any other leading platform, and with almost 70 million users in the U.S., it is a good platform to push your message. And the platform appears to keep improving. In 2020, there was a 35% increase...

All about Google Ads in 500 words or less

Are you looking for a quick introduction to advertising on Google? Here’s an overview in just under 500 words. Why should I advertise on Google? With over 70% of the global market share, Google is by far the largest and most dominant search engine in the world. The next most popular search engines would be Bing and the Chinese search engine Baidu, both sitting at around 13% each. If you are looking to hit your online target audience, you are going to reach them by...

All about Microsoft Ads in 500 words or less

Are you looking for a quick introduction to Microsoft Advertising? Here's an overview in under 500 words. Why should I advertise on Microsoft? The Bing search engine only accounts for 6.7% of the global search market but accounts for 37.7% of the U.S. desktop searches. It can reach 46.4 million searchers that Google cannot reach through the Microsoft Search Network which includes Bing.com, MSN.com, AOL.com, and Yahoo.com. Microsoft launched the Digital Marketing Center to serve as a central platform to manage your paid advertisements and social...

All about LinkedIn Ads in 500 words or less

Are you looking for a quick introduction to LinkedIn advertising? Here's an overview in under 500 words. Why should I advertise on LinkedIn? With over 690 million active professionals, LinkedIn is the world's largest professional social network. You can target your ads based on job title, function, industry, and more. And if you're wanting to advertise on LinkedIn, the costs may seem higher but the expectation is that your money is being spent on a higher quality target. The typical CPC’s on Linkedin can range anywhere...

All about Facebook Ads in 500 words or less

Are you looking for a quick introduction to Facebook advertising? Here's an overview in just under 500 words. Why should I advertise on Facebook? With over 2.85 billion monthly active users, Facebook is by far the largest social network. For comparison, the most populous country in the world is China and it has about 1.4 billion people. Narrowing that scope down a bit, 70% of American's say they log into Facebook every day. With those numbers, your audience is somewhere on Facebook waiting for you to...

How to get started in PPC

When I moved out of government and into the private sector, a few areas in communication were relatively new to me. One of them was Pay-Per-Click advertising or PPC. After a little research, I found some information and resources that helped get me started, and I hope these help you as well. What is PPC? First, what is PPC? Pay-per-click is the process of paying every time a person clicks on your advertisement. Unlike Search Engine Optimization (SEO) which attempts to get your content ranked higher...