Creating a Buyer Persona to help target your communication activities

Some of you out there like to jump right into the tactics of communicating. I get it. It's fun to start diving into social media posts, designing the visuals, or planning that great Instagram story that you've been thinking of. But what if you completely miss your target because you're focused on the wrong tactics? That's where a good Buyers Persona can help in the early stages of the communication planning process. What is a Buyer Persona? A buyer persona is essentially a planning product. It is...

Here are 12 must-read Digital Marketing books

If you're looking for some books to read in the new year related to the field of Marketing, this is a list that has a little of everything. 1. Faster, Smarter, Louder: Master Attention in a Noisy, Digital Market By Aaron Agius (2019). "In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing. Through personal stories and real-world research, Aaron and Gián demonstrate that landing multimillion-dollar clients isn't...