20 PR terms everyone should know

If you're starting in Public Relations (PR), or just need a refresher on your terminology, here are twentyPR terms that everyone should know: Ad Value - a monetary value given to coverage in relation to how much an ad of the same size would cost in a hard copy of the outlet. (Thompson PR) Advocacy – Support or argument for a group, an organization, or a cause. (OBrien PR) Community Relations - An area of public relations with responsibilities for building relationships with...

Choosing the best media database for your Digital PR

Having a good list of media contacts can be helpful when conducting PR. It can help you establish and maintain contact with a group of journalists, bloggers, and influencers that are interested in covering topics related to your organization. What these databases are NOT is a way to SPAM a large group of journalists with unwanted pitches. Like any relationship, a relationship with a journalist should be started on a 1-to-1 basis and then maintained over a period of time. Here is a list...

PR-Interview

Why Digital PR is an important part of your Communication Strategy

Public Relations (PR) can be traced as far back as the Greek philosopher Socrates persuading crowds of people in public debate. The formal profession of PR dates back to the early 20th century with Edward Bernay who would write the book Crystallizing Public Opinion and is believed to be the first book to define and explain the field of PR. Since then, PR has continued to evolve along with the changing roles of leadership in corporate America and advances in technology. Today, PR as...