How segmentation can improve your email marketing operations

Email marketing is a powerful way to convert prospects into leads and customers. However, many organizations struggle with how to use it in the most effective way possible. One answer is segmentation. Email marketing segmentation allows you to identify your best prospects and target them with personalized messages that are relevant to their needs. In this post, I'll discuss what segmentation is, why it's important, and what are some of the best ways for doing it effectively. What is Segmentation? Email segmentation is a way of...

20 Email Marketing terms everyone should know

If you're needing an introduction to Email Marketing, or just need a refresher on some terminology, here are twenty email marketing terms that everyone should know: A/B Test - An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. Also known as split testing, A/B testing involves changing one small element at a time (like a headline or graphic) to refine your results. During...

Email Marketing Campaigns: Deliverability, Automation, and More

About 60% of consumers say emails influence them to start shopping. With a strong email marketing campaign, you can reach customers and stay top-of-mind. Then, you can generate more purchases to improve your ROI! It's not enough to create a basic email campaign, though. Instead, you need a strong email marketing strategy that will set you up for success. With these tips, you can improve your open and clickthrough rates. By creating the best email marketing campaigns, you can generate more business than before! Without a strategy, however,...