Top 10 Content Creation Sites

Unless you have your own media production capability, content creation can be a challenge, especially if your personal creativity skills are lacking. After you have planned your campaign, identified and researched your audiences, and transitioned into the preparation phase, you may discover that the content you had in mind is harder to create than initially thought. Fortunately, there are some excellent resources for creating content for your website. What is Content Creation? As you are searching the web, you will see many...

Drive more traffic and increase leads by writing a more effective blogpost

Over the years, blog posts have evolved from an online diary to a targeted and critical piece of the marketing plan. A good blog post can help drive traffic to your website, help convert traffic into leads, and helps establish your authority on a given topic. By using the information below, you can create a more effective blog post that reaches your target audience. What makes a good blog post? A good post is targeted towards a specific reader. Focus your writing by starting...

Here are 12 must-read Digital Marketing books

If you're looking for some books to read in the new year related to the field of Marketing, this is a list that has a little of everything. 1. Faster, Smarter, Louder: Master Attention in a Noisy, Digital Market By Aaron Agius (2019). "In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing. Through personal stories and real-world research, Aaron and Gián demonstrate that landing multimillion-dollar clients isn't...

Here are 12 must-read books for Public Affairs professionals

If you're looking for some books to read in the new year related to the field of Public Affairs, this is a list that has a little of everything. It has the topics of information warfare (Information Wars and War in 140 Characters), Political Communication (Network Propaganda and The Outrage Industry), Journalism (The Elements of Journalism), Reputation Management (Spin Sucks), understanding audiences and the echo chamber of the web (The Filter Bubble), some history (Science of Coercion and Total Cold...

What is the difference between Strategic Communication, PR, PA and Digital Marketing?

What is the difference between Strategic Communication, Public Relations, Public Affairs, and Digital Marketing? Although there are slight differences between the government practices of Strategic Communication and Public Affairs and the civilian practices of Public Relations and Digital Marketing, there is also a lot of overlap and lessons that can be applied across these disciplines. Even though definitions continue to evolve, here are the ones I'm is currently working with: Strategic Communication The coordinated and appropriate use of communication activities and capabilities in...

Regulating Tech Companies

The subject of regulating tech companies has been a sustained topic in mainstream media over the last several years. The topic gained and continued its momentum stemming from several incidents. Here are some of the recent incidents that have increased political awareness:  • The use of consumer and demographic data collected from Facebook by Cambridge Analytica to help then-candidate Trump during the 2016 Presidential election.  • Russian interference in the 2016 election included a coordinated effort involving computer hacks, leaks, and social media disinformation...

Developing an Organizational Narrative

Developing an organizational narrative is useful in several ways. The process of developing a narrative is useful because it can serve as a forcing mechanism to address all the variables of the organization’s strategy. It is an alternative way to get the organization to think about itself and make sure that the “deeds” of the organization are matching up with the “words” of the organization. The end result, an actual written narrative, can also be useful because it can serve...

Environmental Scanning for Effective Communication

The information environment is constantly changing and it requires the communication planner to continually reassess the strategic context of the organization he or she is working for. Detailed communication plans can take weeks and perhaps months to develop, but what may have been a viable communication plan several weeks ago could quickly become outdated based on a change in the strategic context. For this reason, having a good understanding of the strategic context is essential in developing relevant and effective...

The Emergent Strategy

Henry Mintzberg’s 1994 book The Rise and Fall of Strategic Planning is well worth a read if you have never read it. It is probably the most influential work published by a Canadian academic who has a long history of contributions to organizational theory. One of the reasons it is so good is that it is filled with a wealth of information, and after reading it, everyone seems to come away with different lessons learned. The more times you read it,...

Deployed Again (2012)

  I arrived back at ISAF Headquarters in January, 2012, and am serving as a Strategic Communication Planner as a part of my SAMS utilization tour. This is the third time I have been assigned to this HQ, the first with ISAF 5 (Canadian-led) and then with ISAF 6 (Eurocorps-led). My original intent was to do occasional posts during the year, but for a number of reasons I decided to take a hiatus. I have been keeping my own notes on relevant StratComm topics...