Providing a digital umbrella (2009)

There are two military sites out there that in my opinion are missing the mark, and both for the same reason. TroopTube and ArmyStrongStories are both good ideas that are somewhat flawed in their execution because they don't capitalize on the tools and capabilities that are already out there and being used by Soldiers everyday. Trooptube.tv was a site that is used to 'help military families connect and keep in touch while miles apart."  It also says, "The site is designed for...

Listen to what’s being said online (2009)

Here are a few tools to use on your unit websites that can help keep your 'ear to the ground' when it comes to monitoring what is being said about your commander, your unit, or any other number of topics. It is very important to monitor what is being said, just ask Dominos Pizza. (If you don't know of the recent Domino's crisis, here's a post from August). Yes, there are a lot more people out there talking and passing information...

Organizing your news overload (2009)

  One of the things I am frequently asked is how I take in a digest all the information that is out there. There are many ways to organize all the news and data that contributes to information overload, but here are a few. I originally tried subscribing to RSS feeds and reading the information in my browser, but I just didn't feel like that was a very effective solution for me. So after some searching, I found the AJAX-based homepages of iGoogle, Pageflakes,...

Metrics on a Shoestring (2009)

I ran across a press release from Ketchum about the release of the Digital Footprint Index (DFI), a new way for marketers to "evaluate the effectiveness an value of social media in their marketing programs." The press release is here, but here is a summary: Height: The quantity of conversation and content about a brand across all social media channels, including blogs, forums, social networks, microblogs, picture sharing sites, video sharing sites, document sharing sites and bookmarking sites. Width: The level of consumer...

The 3 ‘P’s of communication (2009)

Here’s a little tool I use sometimes when working on various communication projects. Three things to consider before you dive into the work: People, Platform and the Product. PEOPLE. This is basic stuff, but it is just a reminder to me to be sure and consider who the audience is. It is the convention speaker giving a speech after a long-lunch – know who the PEOPLE are in front of you, what they are about and what their motivation is. Who...

The theorist vs the practitioner (2009)

A while back I listened to a podcast that was discussing social media. The discussion revolved around two different perspectives: the theorist and the practitioner. The two opposing perspectives went something like this: Perspective 1: I study social media and don't have to actually be using it to understand it Perspective 2: You cant really understand social media unless you use it While I can't say that one position is better than the other, I most definitely fall in line with perspective #2. Getting...

Solutions for managing your contacts (2009)

One of the things that pushed me to make this site was that I spent a couple of months earlier this year looking for a simple solution for managing contacts, prioritizing projects, and helping me sort through my professional and personal digital life. I wanted a solution that I could use at work, at home, and something that was web-based so could also use it while on the road and from any computer. I also wanted it to be mobile and...

Social Media goes mainstream (2009)

It has been a week since the Iran election and subsequent explosion of social media as the primary method for getting information out there. You cannot turn on any of the major news networks without hearing the anchors talk about Twitter, Youtube and Facebook. Everyone in the social media world has been blogging, tweeting and posting photos and videos related to Iran all week. There has been a few things over the past few months that have thrown social media into more...

The message is dead (2009)

"The message is dead." I have heard this statement several times and from several different sources. The idea is that traditionally an organization had its ‘message’ and the goal was to make sure the message ‘got out’. Getting the message ‘out’ meant that the information was printed or restated by mainstream media when a story and newscast was created. One of the problems I had with the ‘getting the message out’ thought was that whether or not my statement was reprinted in a...

Organizational vs Individual representation in social media (2009)

Jeff Jarvis recently addressed the Wall Street Journal's policies on employees and social media and it got a lot of buzz (no pun intended as the name of his blog is BuzzMachine). His brief post is linked here. There were other posts in the blogosphere about it as well. Here's another one by Gina Chen. In a nutshell, the Wall Street Journal is saying that it does not want its employees mixing business and pleasure. If in doubt over posting a tweet, their...