PR-Interview

Why Digital PR is an important part of your Communication Strategy

Public Relations (PR) can be traced as far back as the Greek philosopher Socrates persuading crowds of people in public debate. The formal profession of PR dates back to the early 20th century with Edward Bernay who would write the book Crystallizing Public Opinion and is believed to be the first book to define and explain the field of PR. Since then, PR has continued to evolve along with the changing roles of leadership in corporate America and advances in technology. Today, PR as...

How to get started in PPC

When I moved out of government and into the private sector, a few areas in communication were relatively new to me. One of them was Pay-Per-Click advertising or PPC. After a little research, I found some information and resources that helped get me started, and I hope these help you as well. What is PPC? First, what is PPC? Pay-per-click is the process of paying every time a person clicks on your advertisement. Unlike Search Engine Optimization (SEO) which attempts to get your content ranked higher...

Email Marketing Campaigns: Deliverability, Automation, and More

About 60% of consumers say emails influence them to start shopping. With a strong email marketing campaign, you can reach customers and stay top-of-mind. Then, you can generate more purchases to improve your ROI! It's not enough to create a basic email campaign, though. Instead, you need a strong email marketing strategy that will set you up for success. With these tips, you can improve your open and clickthrough rates. By creating the best email marketing campaigns, you can generate more business than before! Without a strategy, however,...

Top 10 Content Creation Sites

Unless you have your own media production capability, content creation can be a challenge, especially if your personal creativity skills are lacking. After you have planned your campaign, identified and researched your audiences, and transitioned into the preparation phase, you may discover that the content you had in mind is harder to create than initially thought. Fortunately, there are some excellent resources for creating content for your website. What is Content Creation? As you are searching the web, you will see many...

Drive more traffic and increase leads by writing a more effective blogpost

Over the years, blog posts have evolved from an online diary to a targeted and critical piece of the marketing plan. A good blog post can help drive traffic to your website, help convert traffic into leads, and helps establish your authority on a given topic. By using the information below, you can create a more effective blog post that reaches your target audience. What makes a good blog post? A good post is targeted towards a specific reader. Focus your writing by starting...

Here are 12 must-read Digital Marketing books

If you're looking for some books to read in the new year related to the field of Marketing, this is a list that has a little of everything. 1. Faster, Smarter, Louder: Master Attention in a Noisy, Digital Market By Aaron Agius (2019). "In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing. Through personal stories and real-world research, Aaron and Gián demonstrate that landing multimillion-dollar clients isn't...

Here are 12 must-read books for Public Affairs professionals

If you're looking for some books to read in the new year related to the field of Public Affairs, this is a list that has a little of everything. It has the topics of information warfare (Information Wars and War in 140 Characters), Political Communication (Network Propaganda and The Outrage Industry), Journalism (The Elements of Journalism), Reputation Management (Spin Sucks), understanding audiences and the echo chamber of the web (The Filter Bubble), some history (Science of Coercion and Total Cold...

What is the difference between Strategic Communication, PR, PA and Digital Marketing?

What is the difference between Strategic Communication, Public Relations, Public Affairs, and Digital Marketing? Although there are slight differences between the government practices of Strategic Communication and Public Affairs and the civilian practices of Public Relations and Digital Marketing, there is also a lot of overlap and lessons that can be applied across these disciplines. Even though definitions continue to evolve, here are the ones I'm is currently working with: Strategic Communication The coordinated and appropriate use of communication activities and capabilities in...

Regulating Tech Companies

The subject of regulating tech companies has been a sustained topic in mainstream media over the last several years. The topic gained and continued its momentum stemming from several incidents. Here are some of the recent incidents that have increased political awareness:  • The use of consumer and demographic data collected from Facebook by Cambridge Analytica to help then-candidate Trump during the 2016 Presidential election.  • Russian interference in the 2016 election included a coordinated effort involving computer hacks, leaks, and social media disinformation...

Developing an Organizational Narrative

Developing an organizational narrative is useful in several ways. The process of developing a narrative is useful because it can serve as a forcing mechanism to address all the variables of the organization’s strategy. It is an alternative way to get the organization to think about itself and make sure that the “deeds” of the organization are matching up with the “words” of the organization. The end result, an actual written narrative, can also be useful because it can serve...