Why keyword selection is important for SEO

Selecting keywords is one of the most important aspects of SEO. They are crucial for improving search engine rankings, but it can be hard to do. Why? Because there are hundreds of keywords related to your business. Even if you know exactly what you want to search for, it can be difficult to determine exactly what keywords you should be using because there are so many options - from very specific terms to general phrases.   What is a keyword? A keyword is a particular piece...

What is SEO? A starting point for learning how to optimize your content

SEO is a crucial part of digital communication. It can help (or hurt) who finds and reads the content you put on your website. It is a dynamic field with lots of technical terms, but here is a relatively simple explanation to get you started. What is SEO? SEO stands for Search Engine Optimization. It is the process of implementing techniques on your website so that your content ranks higher on the pages of search engine results. According to SEMRush, SEO is the "art and science...

Understanding and improving your sites Page Experience in 2021

In the summer of 2021, Google is updating its algorithm to include a factor called Page Experience. The intent is to start measuring all aspects of how users interact with a web page, which is good news for the user and a new challenge to consider when working on your Search Engine Optimization. What is Page Experience? Page Experience is a set of signals introduced by Google to measure "how users perceive the experience of interacting with a web page beyond its pure...