Why you should be using a social media content calendar

The content calendar is one of the most important aspects of social media marketing. If you are not using a calendar, you risk having your social posts being sporadic and inconsistent, and the content will be less engaging. This post will provide you with some information on what a social media content calendar is, why you should use it, and how to build one that's effective.   What is a social media content calendar? A social media content calendar is a document that outlines and...

social-media-terms

20 Social Media Marketing terms everyone should know

Maybe you're new to Social Media Marketing, or perhaps you just need to brush up on your terminology a bit. There are new phrases and acronyms that continue to be added to the lexicon of Social Media Marketing, and for those that work in career fields that are directly or indirectly related to digital marketing, it's a good idea to make sure you know your stuff. Here are twenty terms that you need to know: A/B Test - An A/B test is a...

Top 10 Content Creation Sites

Unless you have your own media production capability, content creation can be a challenge, especially if your personal creativity skills are lacking. After you have planned your campaign, identified and researched your audiences, and transitioned into the preparation phase, you may discover that the content you had in mind is harder to create than initially thought. Fortunately, there are some excellent resources for creating content for your website. What is Content Creation? As you are searching the web, you will see many...

Here are 12 must-read Digital Marketing books

If you're looking for some books to read in the new year related to the field of Marketing, this is a list that has a little of everything. 1. Faster, Smarter, Louder: Master Attention in a Noisy, Digital Market By Aaron Agius (2019). "In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing. Through personal stories and real-world research, Aaron and Gián demonstrate that landing multimillion-dollar clients isn't...