How to get started in PPC

When I moved out of government and into the private sector, a few areas in communication were relatively new to me. One of them was Pay-Per-Click advertising or PPC. After a little research, I found some information and resources that helped get me started, and I hope these help you as well. What is PPC? First, what is PPC? Pay-per-click is the process of paying every time a person clicks on your advertisement. Unlike Search Engine Optimization (SEO) which attempts to get your content ranked higher...