A ‘timely’ release in the social media age (2009)

Social media means much more than just Facebook pages and Twitter accounts. It has changed what 'timely' means when we talk about 'accurate and timely' release of information. The general public expects much more information and transparency from organizations now, and the new norm is that information is released in real-time as it is happening. In my opinion, that is where the big challenge is for our profession. I got thinking about this topic when I read LTC Paul Fitzpatrick's blogpost about the Fort Hood shootings and...

The Media Snack (2009)

People just don't read lengthy news articles anymore. It takes too long and people are generally too busy. Short and sweet 'media snacks' are more likely to be read and digested by the average viewer in this day and age of information overload. The term media snack has been around for a couple years and is basically the 60-second media bits that we all see on most social media sites. So how do we produce products so they are more snackable? Text. No more...

An iPhone for every PAO (2009)

If I were the Public Affairs King for a day, that is what I would do. Every Officer, NCO and Soldier working in Public Affairs would get an iPhone. Here are some reasons why: Reason #1: Imagery. You're always able to have the ability to get still photos and/or video. 3 megapixels on the iPhone ain't bad. 5 megapixels on the some of the current Android phones is even better. Yes, we can have a small digital camera in our pocket,  but...

Public Affairs 2.0: A visual depiction (2009)

So here is my 'Public Affairs 2.0' poster. It is a 27X37 inch file, but of course can be reduced to print out at whatever size you want. I have placed two links below that allows you to download the high resolution jpg and png files. Background. I have a poster of Brian Solis' The Conversation Prism in my office which is a very good visual tool. I got thinking one day that it would be nice to have a version...

The Unit Twitter account (2009)

There was a recent CNN article describing the different types of annoying Facebook users, as if the author's way was the only way to 'correctly' use Facebook. The truth is,  there is no right or wrong way to use all these social media tools. There are different techniques, but what might work for one may not be good for another. So with that in mind, here is how I use Twitter for work. For the unit Twitter account, I stick the unit crest...

Providing a digital umbrella (2009)

There are two military sites out there that in my opinion are missing the mark, and both for the same reason. TroopTube and ArmyStrongStories are both good ideas that are somewhat flawed in their execution because they don't capitalize on the tools and capabilities that are already out there and being used by Soldiers everyday. Trooptube.tv was a site that is used to 'help military families connect and keep in touch while miles apart."  It also says, "The site is designed for...

Organizing your news overload (2009)

  One of the things I am frequently asked is how I take in a digest all the information that is out there. There are many ways to organize all the news and data that contributes to information overload, but here are a few. I originally tried subscribing to RSS feeds and reading the information in my browser, but I just didn't feel like that was a very effective solution for me. So after some searching, I found the AJAX-based homepages of iGoogle, Pageflakes,...

Metrics on a Shoestring (2009)

I ran across a press release from Ketchum about the release of the Digital Footprint Index (DFI), a new way for marketers to "evaluate the effectiveness an value of social media in their marketing programs." The press release is here, but here is a summary: Height: The quantity of conversation and content about a brand across all social media channels, including blogs, forums, social networks, microblogs, picture sharing sites, video sharing sites, document sharing sites and bookmarking sites. Width: The level of consumer...

The theorist vs the practitioner (2009)

A while back I listened to a podcast that was discussing social media. The discussion revolved around two different perspectives: the theorist and the practitioner. The two opposing perspectives went something like this: Perspective 1: I study social media and don't have to actually be using it to understand it Perspective 2: You cant really understand social media unless you use it While I can't say that one position is better than the other, I most definitely fall in line with perspective #2. Getting...

Solutions for managing your contacts (2009)

One of the things that pushed me to make this site was that I spent a couple of months earlier this year looking for a simple solution for managing contacts, prioritizing projects, and helping me sort through my professional and personal digital life. I wanted a solution that I could use at work, at home, and something that was web-based so could also use it while on the road and from any computer. I also wanted it to be mobile and...