Listen to what’s being said online (2009)

Here are a few tools to use on your unit websites that can help keep your 'ear to the ground' when it comes to monitoring what is being said about your commander, your unit, or any other number of topics. It is very important to monitor what is being said, just ask Dominos Pizza. (If you don't know of the recent Domino's crisis, here's a post from August). Yes, there are a lot more people out there talking and passing information...

Metrics on a Shoestring (2009)

I ran across a press release from Ketchum about the release of the Digital Footprint Index (DFI), a new way for marketers to "evaluate the effectiveness an value of social media in their marketing programs." The press release is here, but here is a summary: Height: The quantity of conversation and content about a brand across all social media channels, including blogs, forums, social networks, microblogs, picture sharing sites, video sharing sites, document sharing sites and bookmarking sites. Width: The level of consumer...