Understanding and improving your sites Page Experience in 2021

In the summer of 2021, Google is updating its algorithm to include a factor called Page Experience. The intent is to start measuring all aspects of how users interact with a web page, which is good news for the user and a new challenge to consider when working on your Search Engine Optimization. What is Page Experience? Page Experience is a set of signals introduced by Google to measure "how users perceive the experience of interacting with a web page beyond its pure...

Drive more traffic and increase leads by writing a more effective blogpost

Over the years, blog posts have evolved from an online diary to a targeted and critical piece of the marketing plan. A good blog post can help drive traffic to your website, help convert traffic into leads, and helps establish your authority on a given topic. By using the information below, you can create a more effective blog post that reaches your target audience. What makes a good blog post? A good post is targeted towards a specific reader. Focus your writing by starting...