‘Social Media’ or ‘Collaborative Media’? (2009)

I recently had a discussion about renaming social media to collaborative media. The logic behind the discussion was that the term collaborative might be more accepted and understood by military and business leaders than the term social is. Using social brings up different mental images for some people, but they all probably have to do with parties, meaningless chit-chat, and other mental images. Those of us that work in PA/PR understand that personal and professional contacts are often mixed, and that maintaining and...

Social Media goes mainstream (2009)

It has been a week since the Iran election and subsequent explosion of social media as the primary method for getting information out there. You cannot turn on any of the major news networks without hearing the anchors talk about Twitter, Youtube and Facebook. Everyone in the social media world has been blogging, tweeting and posting photos and videos related to Iran all week. There has been a few things over the past few months that have thrown social media into more...